The latest language translation & localization news to make managing translation easier.

Localizing wearable fitness technology – keeping pace with technology advancements

Localizing wearable fitness technology – keeping pace with technology advancements

This topic of localizing wearable fitness technology – or any wearable technology for that matter – is not a new one. Just last year we tapped wearables technology expert and marketing professional Niv Calderon, to discuss the rise of wearable technology localization. He offered some helpful tips and foresight about the industry and its expected direction. But the most vital takeaway he offered – in our opinion – is, “localization is user experience.” And this is truer today than ever before. With the staggering popularity of this technology, we want to again discuss the matter of localizing wearable fitness technology. read more…

Translating for medical device companies – Ireland a global hub for Life Sciences

Translating for medical device companies – Ireland a global hub for Life Sciences

Did you know that Ireland is home to 18 of the world’s top 25 medical device companies and is the second largest employer of medtech professionals in Europe? With Dublin quickly becoming the medical device hub for Europe, translating for medical device companies is a large and growing need. Luckily for us, Dublin is also our home turf. Plus, for nearly two decades, we’ve been trusted partners of global leaders in pharma, biotech and other sectors – we know the ins and outs of the Life Sciences industry. read more…

Find out about Sajan’s exciting localization conference activities at LocWorld Dublin!

Find out about Sajan’s exciting localization conference activities at LocWorld Dublin!

Continuing our theme from last week, we’d like to take this opportunity to discuss a few other localization conference activities that Sajan will be a part of at LocWorld 31 in Dublin! As you may have noticed, we are quite excited to be participating in this conference this year – and not only that, but to be a Silver Sponsor as well! While technically Sajan is headquartered in the U.S., our Dublin office is the central hub across the Atlantic. To have the world’s top localization conference right in our (hypothetical) back yard is truly exciting! This year, we’ve jumped in with both feet to take advantage of the opportunities this conference presents – find out more about the various localization conference activities Sajan is taking part in! read more…

Sajan a Silver Sponsor at the world’s top localization conference in Dublin 2016

Sajan a Silver Sponsor at the world’s top localization conference in Dublin 2016

This year Sajan is excited to be participating in a variety of events at LocWorld 31, the world’s number one localization conference in Dublin, June 8-10! Aside from being a Silver Sponsor for the conference, Sajan has three experts participating in various panel discussions that revolve around the event’s theme, “Engaging Global Customers.” Here’s a sneak peek at the pre and main conference events you have to look forward to! read more…

Localizing healthcare marketing: Creating a personalized experience

Localizing healthcare marketing: Creating a personalized experience

Healthcare marketing trends have very clearly shifted as millennials have ascertained their position in the buying market. One message we’re hearing loud and clear is that localizing healthcare marketing isn’t really an option anymore, it’s a requirement. One of the biggest trends to note – that a savvy marketer like you is clearly already aware of – is it’s all about personalization. Whether you’re advertising cellular carriers or orthopedic services consumers expect a customized experience. Here’s the “who, what, where, when and what you need to do about it” regarding the current state of healthcare marketing. read more…

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