Spotlight on Norway: Tips on language translation planning

Spotlight on Norway: Tips on language translation planning

If you’re growing your brand’s presence, you might have Norway in your sights for language translation. Your in-country linguists take care of adapting your content to this locale, but I think it’s worth learning a bit about target cultures. After all, the more adapted your source content is, the faster and easier localization will be. So let’s explore this opportunity-rich market. read more…

[Video] Is a translation proxy a good fit for your company?

[Video] Is a translation proxy a good fit for your company?

Jeff Kent, Vice President of Professional Services here at Sajan, knows his stuff when it comes to innovative localization solutions. He has been with Sajan for over a decade designing innovative, automated solutions for clients’ localization processes. In this interview, Jeff explains the value of using a translation proxy solution for effective global website management. read more…

One word you can’t live without in customer service—whether translation company or shoe retailer

One word you can’t live without in customer service—whether translation company or shoe retailer

In one of her songs, Madonna sings “I’m sorry” in eight different languages. Okay, so her pronouncing of the Polish “I’m sorry” (przepraszam) is a bit incoherent, but you have to give the girl a break. Polish is one of the hardest languages to learn.

I really think that “sorry” is one keyword you cannot live without when providing a service to a customer. Seems self-evident, right? Even so, sometimes it is totally forgotten by vendors—including at times the translation company contingent.

read more…

Spotlight on Japan: Tips for language translation planning

Spotlight on Japan: Tips for language translation planning

If you want to put compelling content into the hands of your Japanese audience—and ensure that it strikes the right chord—you need to get local. That’s certainly true for every market, but today I’d like to focus on Japan and its market nuances.

I’ve got some culture-oriented tips to bring you more success for when you localize or create global content for Japan.

Of course, native and in-country linguists take care of the actual localization, but I personally find these cultural tendencies fascinating and wanted to share them. (Keep in mind that they’re just broad generalizations and not true across the board for everyone.) I’ll also address communication styles and the business culture itself. Let’s dive in. read more…

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