The latest language translation & localization advice to make managing translation easier.

Talking transcreation services with a Venezuelan linguist

Talking transcreation services with a Venezuelan linguist

Interview with Daniela Guanipa

Daniela GuanipaFor some expert insight into transcreation from a linguists’ perspective, we interviewed Venezuelan native Daniela Guanipa. A professional translator since 1998, Daniela specializes in audiovisual localization and transcreation services. Along with her personal experiences, she shares insider tips on how you can make your transcreation process go more smoothly. read more…

Trend watch: Wearable technology localization on the rise

Trend watch: Wearable technology localization on the rise

Niv CalderonThese days it’s hard not to notice the colorful wearables decorating the wrists and faces of fellow passersby on the street. Opportunity abounds for global businesses focused on wearables.

Experts estimate that:

As this facet of the Internet of Things continues its steady march toward ubiquity, it brings up some fascinating issues when it comes to wearable technology localization.

What does the future of wearables look like, and how can we help global tech companies get a leg up on localization? For some insight into this, we tapped wearables technology expert and marketing professional Niv Calderon.

As a public speaker, Niv gives many talks specifically on wearables. He is the co-founder of Wearable Valley and the founder and CEO of AwayTeam, a decision-making platform for command and control, based on wearable technology. read more…

Guiding UK companies on their localization strategy for Africa

Guiding UK companies on their localization strategy for Africa

We at Sajan are excited because Africa House London is launching Africa for Growth, an initiative aimed at helping small to mid-sized companies in the United Kingdom expand into African markets. They also assist African companies with growing their presence internationally.

The goal is to be a one-stop shop for expanding companies. Africa House London wants to provide access to all service providers who play a role in helping firms make the leap into new markets.

We’re very proud to have signed on with this initiative. As a commercial partner of Africa for Growth, Sajan is set to provide localization services and guidance to companies looking to expand.

If you’re considering growing your presence in African markets, read on for some facts and guidance as you plan your localization strategy. read more…

Spotlight on China: Tips on language translation planning

Spotlight on China: Tips on language translation planning

Is China on your list of countries to target for language translation? Good reasons abound for planting your company’s flag in this fertile ground.

Just one reason is that, according to Business Insider

If expansion into China aligns with your company’s goals, it can be a great market to explore.

Of course, China is a vast country with more than 1.35 billion residents, all with varying tastes. That’s why it’s important to never stereotype. Still, we can paint a picture with broad strokes to help inform your language translation strategy for China. read more…

Learn all about website translation: Watch our webinar

Learn all about website translation: Watch our webinar

Are you looking to adapt your company website for new markets? It’s a great way to expand your online presence and gain new customers. Yet it can be a challenge to know how to proceed. From the myriad challenges involved to the different methods available, you’re looking at a potentially complex decision. That’s why we put on a webinar on this very topic—to help you navigate website translation planning.

Let’s hear from one of the webinar co-hosts, Ireland-based Rob O’Shaughnessy, who gives a recap of it and highlights some of the attendee questions. read more…

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