Tag Archives: branding

Translation quality and identity crisis: Does your brand personality carry through to your translations?

You work hard to develop engaging copy to position your company brand in just the right way to resonate with your intended audience. You send it off for translation, expecting to get back content that still epitomizes your brand—just in … Continue reading

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Juggling too many translation providers?

For certain things in life, having “too many” is preferable to having “too few”—pairs of shoes, golf clubs, vacation days. But is it the same when it comes to translation providers? Common Sense Advisory revealed that more than 95 percent … Continue reading

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How color affects your global marketing campaigns

Tell me: What does the color yellow mean to you? Depending on whom you ask, you would probably get one unique answer for each crayon in a coloring box. Especially when you talk to people across different countries. To those … Continue reading

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Global branding: Have you done your homework?

We decided to have a little fun with today’s translation lesson. Or poke some fun, I guess you could say. Because when it comes to global branding, the last thing a company is going to find funny is a translation … Continue reading

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