Tag Archives: global

Is Africa part of your localization strategy yet?

If you haven’t yet thought to include Africa in your localization strategy, you may want to start thinking about it—and soon. Africa is without a doubt one of the fastest and most powerful emerging markets in the world. The vastness … Continue reading

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Marketing localization with infographics: Creating world-ready visual data

Infographics have taken over the world. (At least, it probably seems like it if you’re involved in marketing localization or graphic design. Or if you’ve visited the Internet at all in the last hour.) Bite-size chunks of visual data are … Continue reading

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3 machine translation takeaways from Localization World – London

Last week the localization community was humming with dynamic discussions and ideas (at a higher volume than usual!) thanks to Localization World, this time held in London. It’s a semi-annual conference dedicated to global business success, providing a great platform … Continue reading

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Mine the gold of online customer buzz with user-generated content translation

Your worldwide customers are creating valuable content about you in multiple languages—are you turning it to your advantage through user-generated content translation? Studies show that content—such as customer reviews, chats, web discussion forums and blog comments—has become a huge influence … Continue reading

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Razzle ‘em, dazzle ‘em with star-quality video localization

It’s around us everywhere we go. Video is quickly becoming one of the most popular ways to market content online globally, with higher user engagement than any other avenue. While video is certainly engaging and interactive, what if you can’t … Continue reading

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Preparing to launch: 4 common mobile app localization mistakes to avoid

Across oceans and continents, we carry our mobile devices with us everywhere we go as a primary form of communication. For the first time in history, smartphone and tablet usage has now surpassed desktop PC usage. Considering this statistic, it’s no … Continue reading

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Centralized translation memory leads to major cost savings for global organization

Double your translation volume without doubling your translation costs. If you think it’s too good to be true, think again. One global organization has experienced just that since coming on board with Sajan. Our comprehensive translation solution, driven by Sajan’s superior … Continue reading

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Spotlight on Brazil: Localization for the World Cup and Olympics is no small feat

As a huge player in the global marketplace and the largest and fastest-growing economy in South America, it’s no wonder Brazil has been chosen to host two of the largest global sporting events over the next three years: the 2014 … Continue reading

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Introducing Transplicity: The first customizable translation management system

Stand at attention, get the cameras ready and roll out the red carpet, because we have a spotlight-worthy announcement to make! After two years in the making and many long hours of planning, design, development and testing, we are excited to … Continue reading

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A tale of poor taste: Why professional language translation is critical to the success of your company

Flamenco music, raging bull fights, flawless beaches, elaborate castles, Gothic cathedrals and world-famous paella. It’s everything you’d expect in Spain. But what about “scum”-flavored gelato? Let us explain. We recently heard about a tiny shop in Salamanca, Spain, nestled in … Continue reading

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