Tag Archives: global

Razzle ‘em, dazzle ‘em with star-quality video localization

It’s around us everywhere we go. Video is quickly becoming one of the most popular ways to market content online globally, with higher user engagement than any other avenue. While video is certainly engaging and interactive, what if you can’t … Continue reading

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Preparing to launch: 4 common mobile app localization mistakes to avoid

Across oceans and continents, we carry our mobile devices with us everywhere we go as a primary form of communication. For the first time in history, smartphone and tablet usage has now surpassed desktop PC usage. Considering this statistic, it’s no … Continue reading

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Centralized translation memory leads to major cost savings for global organization

Double your translation volume without doubling your translation costs. If you think it’s too good to be true, think again. One global organization has experienced just that since coming on board with Sajan. Our comprehensive translation solution, driven by Sajan’s superior … Continue reading

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Spotlight on Brazil: Localization for the World Cup and Olympics is no small feat

As a huge player in the global marketplace and the largest and fastest-growing economy in South America, it’s no wonder Brazil has been chosen to host two of the largest global sporting events over the next three years: the 2014 … Continue reading

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Introducing Transplicity: The first customizable translation management system

Stand at attention, get the cameras ready and roll out the red carpet, because we have a spotlight-worthy announcement to make! After two years in the making and many long hours of planning, design, development and testing, we are excited to … Continue reading

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A tale of poor taste: Why professional language translation is critical to the success of your company

Flamenco music, raging bull fights, flawless beaches, elaborate castles, Gothic cathedrals and world-famous paella. It’s everything you’d expect in Spain. But what about “scum”-flavored gelato? Let us explain. We recently heard about a tiny shop in Salamanca, Spain, nestled in … Continue reading

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3 features of a great global website

A great website can mean different things to different audiences. But one thing everyone can agree on is that for a global website to be impactful and useful to a target audience, it must cater to their preferences and provide a positive … Continue reading

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Last-minute language translation—avoiding the hassle

Life is life, and reality sometimes shakes out in less-than-ideal ways. Case in point: It’s not unheard of for time-critical language translation projects to fall into your lap unexpectedly—oh, and the final translated content is due in two days. It … Continue reading

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Going global with taglines or slogans? Turn to transcreation

Consider the following well-known taglines: Just do it. I’m lovin’ it. Because you’re worth it. Now what do you think each of those marketing concepts would translate into for Chinese, Spanish or Russian? Not precisely the same, we can assure you of … Continue reading

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The 5-star way to translating online customer reviews for your hotels

There’s no doubt online hotel guest reviews have a considerable impact on how consumers decide where to stay for an upcoming getaway. Whether good or bad, customer reviews are vital to hotels as they confer a sense of customer service, … Continue reading

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