Tag Archives: language

Global marketing campaigns: Is your approach personalized for each locale?

You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in. But will your message resonate equally … Continue reading

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Is your language service provider delivering what they promise? 4 ways to find out

How many times have you heard “We guarantee quality, significant cost savings and quicker turnaround!” when talking to various language service providers?  We’re guessing more times than you can count on both hands (and feet for that matter). The truth … Continue reading

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A superior translation management system: Handling project requests

You’re juggling multiple translation projects on a regular basis. Organizing and keeping track of each project’s complex process and due date is no easy task. In fact, it can be a living nightmare with the wrong tools. Manually submitting project … Continue reading

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5 file types and the process of translation: What to expect

Depending on the complexity of the project that you’re about to send through for localization, you might be swimming in a sea of file types. Graphics, HTML, fonts and spreadsheets are just a few possible ones, and each will entail … Continue reading

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Pseudo localization 101: Localizability testing for software and websites

How prepared is your software or website for localization? If it’s something you never considered before, consider this: Adequate internationalization for your products can slash development time and costs by up to 50 percent. You already know there’s a lot … Continue reading

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New to the translation process? What to expect: Part 2

Heading into foreign territory can be intimidating. Much like trying to find your way in a massive, crowded international airport overseas, the translation process can seem overwhelming when you’re new to it. What can you do to make sure you don’t … Continue reading

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Multilingual SEO for global marketing: 4 tips for search engine glory

Today we bring you a guest post from Adam Proehl, a founding partner of NordicClick Interactive, a marketing agency based in the Midwestern United States. With more than 14 years of experience in digital marketing, Adam specializes in helping companies … Continue reading

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New to the translation process? What to expect: Part 1

Twilight is turning to grey, with the blackest of nights soon to fall. You’re walking down a long, winding path in the woods with no idea where you are. Night creatures are scurrying and rustling nearby. Shadows surround you . … Continue reading

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