Tag Archives: localization

Global marketing campaigns: Is your approach personalized for each locale?

You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in. But will your message resonate equally … Continue reading

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Localization strategy plus partnership cures all: A success story

Sometimes issues with translation quality begin like a slow trickle. Days and weeks pass, maybe even years, and those issues build up . . . and suddenly turn into a raging river of problems. This was the case for one of … Continue reading

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5 file types and the process of translation: What to expect

Depending on the complexity of the project that you’re about to send through for localization, you might be swimming in a sea of file types. Graphics, HTML, fonts and spreadsheets are just a few possible ones, and each will entail … Continue reading

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Is Africa part of your localization strategy yet?

If you haven’t yet thought to include Africa in your localization strategy, you may want to start thinking about it—and soon. Africa is without a doubt one of the fastest and most powerful emerging markets in the world. The vastness … Continue reading

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Marketing localization with infographics: Creating world-ready visual data

Infographics have taken over the world. (At least, it probably seems like it if you’re involved in marketing localization or graphic design. Or if you’ve visited the Internet at all in the last hour.) Bite-size chunks of visual data are … Continue reading

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Pseudo localization 101: Localizability testing for software and websites

How prepared is your software or website for localization? If it’s something you never considered before, consider this: Adequate internationalization for your products can slash development time and costs by up to 50 percent. You already know there’s a lot … Continue reading

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New to the translation process? What to expect: Part 2

Heading into foreign territory can be intimidating. Much like trying to find your way in a massive, crowded international airport overseas, the translation process can seem overwhelming when you’re new to it. What can you do to make sure you don’t … Continue reading

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Content explodes, translation costs fall: 3 key tactics

Your source content keeps growing every month. Fast and furious product launches lead to urgent localization requests for user manuals, instructions for use and marketing materials. Then there are the millions of pieces of ephemeral user-generated content that’s flooding the … Continue reading

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