Tag Archives: localization

Multilingual SEO for global marketing: 4 tips for search engine glory

Today we bring you a guest post from Adam Proehl, a founding partner of NordicClick Interactive, a marketing agency based in the Midwestern United States. With more than 14 years of experience in digital marketing, Adam specializes in helping companies … Continue reading

Posted in Website & Marketing Localization | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

New to the translation process? What to expect: Part 1

Twilight is turning to grey, with the blackest of nights soon to fall. You’re walking down a long, winding path in the woods with no idea where you are. Night creatures are scurrying and rustling nearby. Shadows surround you . … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Video and audio localization: Ready to press play?

From online training materials to digital marketing, one trend in content creation is impossible to ignore: the meteoric rise of multimedia and video (and we’re not talking about crazy-cute cat clips on YouTube). We’ve handled many complex video and audio … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Dear translation provider, we’ve had enough: 6 more reasons

Do you ever wonder if certain behaviors from your translation provider are normal? If your translation provider consistently under-delivers—or just plain doesn’t deliver what you need at all—then you might be a touch frustrated. At a certain point, banging your … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Your translation process: Dragged down by a manual workflow?

These days, speed and time to market are more important than ever. Greater speed equates to higher productivity—and you probably have this expectation when it comes to your translation process. If you find yourself muddling through a mostly manual series … Continue reading

Posted in Machine Translation & Localization Technology | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Language service provider woes? Goodbye chaos, hello control

While more than 90 percent of companies work with multiple language service providers, it’s quite possible to reach a point where you don’t know how you’ve accumulated all of your translation providers, what each does and whether the entire lot … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

3 machine translation takeaways from Localization World – London

Last week the localization community was humming with dynamic discussions and ideas (at a higher volume than usual!) thanks to Localization World, this time held in London. It’s a semi-annual conference dedicated to global business success, providing a great platform … Continue reading

Posted in Machine Translation & Localization Technology | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

3 not-so-secret signs your translation provider is a true partner

Does it ever feel like your translation provider isn’t exactly keyed into your business strategy, your brand or even your global vision? Maybe it seems like they’re focusing on just winning your business—while somehow completely missing both the details and … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Evolving your global company with rebranding? Transcreation is key

Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but sometimes the winds of change come sweeping over you unexpectedly. Maybe your industry fundamentally changed, and now your customers have different … Continue reading

Posted in Website & Marketing Localization | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Mine the gold of online customer buzz with user-generated content translation

Your worldwide customers are creating valuable content about you in multiple languages—are you turning it to your advantage through user-generated content translation? Studies show that content—such as customer reviews, chats, web discussion forums and blog comments—has become a huge influence … Continue reading

Posted in Website & Marketing Localization | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment