Tag Archives: marketing

Got a winning translation program? Promote it internally

You’ve done your research and have a completely streamlined, easy-to-manage translation program. In doing so, you’re reaping benefits such as higher translation memory reuse, automation and transparency into your projects. (How great is that?) But while you’re scoring points, is … Continue reading

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Is Africa part of your localization strategy yet?

If you haven’t yet thought to include Africa in your localization strategy, you may want to start thinking about it—and soon. Africa is without a doubt one of the fastest and most powerful emerging markets in the world. The vastness … Continue reading

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Marketing localization with infographics: Creating world-ready visual data

Infographics have taken over the world. (At least, it probably seems like it if you’re involved in marketing localization or graphic design. Or if you’ve visited the Internet at all in the last hour.) Bite-size chunks of visual data are … Continue reading

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Content explodes, translation costs fall: 3 key tactics

Your source content keeps growing every month. Fast and furious product launches lead to urgent localization requests for user manuals, instructions for use and marketing materials. Then there are the millions of pieces of ephemeral user-generated content that’s flooding the … Continue reading

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Multilingual SEO for global marketing: 4 tips for search engine glory

Today we bring you a guest post from Adam Proehl, a founding partner of NordicClick Interactive, a marketing agency based in the Midwestern United States. With more than 14 years of experience in digital marketing, Adam specializes in helping companies … Continue reading

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Video and audio localization: Ready to press play?

From online training materials to digital marketing, one trend in content creation is impossible to ignore: the meteoric rise of multimedia and video (and we’re not talking about crazy-cute cat clips on YouTube). We’ve handled many complex video and audio … Continue reading

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Spotlight on language quality: How in-country linguists shine

Who’s in a better position to create a compelling tagline for your latest marketing campaign targeted to consumers in Barcelona, Spain: a born-and-raised Barcelona resident who’s a marketing-experienced linguist? Or Spanish-speaking Jim from Cincinnati, your colleague in marketing just down … Continue reading

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Evolving your global company with rebranding? Transcreation is key

Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but sometimes the winds of change come sweeping over you unexpectedly. Maybe your industry fundamentally changed, and now your customers have different … Continue reading

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