Tag Archives: services

Marketing localization with infographics: Creating world-ready visual data

Infographics have taken over the world. (At least, it probably seems like it if you’re involved in marketing localization or graphic design. Or if you’ve visited the Internet at all in the last hour.) Bite-size chunks of visual data are … Continue reading

Posted in Website & Marketing Localization | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Language service provider woes? Goodbye chaos, hello control

While more than 90 percent of companies work with multiple language service providers, it’s quite possible to reach a point where you don’t know how you’ve accumulated all of your translation providers, what each does and whether the entire lot … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Your translation management technology: It’s about to get personal

We are in the midst of a new global era: the age of the customer. Personalized technology is becoming the norm. We’re no longer surprised when website ads pop up, pointing to our recent web browsing activity. We expect the … Continue reading

Posted in Machine Translation & Localization Technology | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

3 not-so-secret signs your translation provider is a true partner

Does it ever feel like your translation provider isn’t exactly keyed into your business strategy, your brand or even your global vision? Maybe it seems like they’re focusing on just winning your business—while somehow completely missing both the details and … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Evolving your global company with rebranding? Transcreation is key

Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but sometimes the winds of change come sweeping over you unexpectedly. Maybe your industry fundamentally changed, and now your customers have different … Continue reading

Posted in Website & Marketing Localization | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Mine the gold of online customer buzz with user-generated content translation

Your worldwide customers are creating valuable content about you in multiple languages—are you turning it to your advantage through user-generated content translation? Studies show that content—such as customer reviews, chats, web discussion forums and blog comments—has become a huge influence … Continue reading

Posted in Website & Marketing Localization | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Scale mountains of content with a strategy for language translation

You’ve got stacks of content throughout your organization ready and waiting for localization—millions of words, images, audio and video files, all piled high into towering mountains (figuratively speaking, of course). The challenge doesn’t end there, either, since content is being … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Razzle ‘em, dazzle ‘em with star-quality video localization

It’s around us everywhere we go. Video is quickly becoming one of the most popular ways to market content online globally, with higher user engagement than any other avenue. While video is certainly engaging and interactive, what if you can’t … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Hidden costs in language translation: Why the lowest price option could cost you more

Have you ever been fooled by an appealing list of translation services bundled up into a pretty price, only to realize the real cost was far greater than anticipated? In a recent blog, we talked about the cost of quality … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Spotlight on Brazil: Localization for the World Cup and Olympics is no small feat

As a huge player in the global marketplace and the largest and fastest-growing economy in South America, it’s no wonder Brazil has been chosen to host two of the largest global sporting events over the next three years: the 2014 … Continue reading

Posted in Best Practices For Translation Management | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment