Tag Archives: transcreation

Ready to launch a global e-commerce site in China? 4 localization tips

China is now the biggest e-commerce market in the world. It’s ahead of the United States and growing. This year alone, e-commerce sales are expected to reach $525.2 billion in Asia compared to $482.6 billion in North America (eMarketer). Businesses … Continue reading

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Will transcreation dilute my global brand?

Consider this tagline: “What a difference a stay makes.” A pun that plays off the well-known saying “What a difference a day makes” works great for a hotel brand in the United States. But use this same slogan in another … Continue reading

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The fine art of mastering website localization: The McDonald’s story

When visiting the McDonald’s website, two people from two different countries won’t see the exact same Web pages. You see, in addition to speaking different languages, these individuals have different cultural backgrounds that affect how they view the world. Because … Continue reading

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Evolving your global company with rebranding? Transcreation is key

Your global company’s brand has an identity that’s all its own. You’ve worked hard to build its presence, but sometimes the winds of change come sweeping over you unexpectedly. Maybe your industry fundamentally changed, and now your customers have different … Continue reading

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In-country reviewers: Setting them up for successful language translation reviews

You’ve gone through a well-structured translation process involving vendor selection, content development and the actual translation task itself. But before you’re ready to publish and distribute the newly translated content, there is one more quality step to consider. In some … Continue reading

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Going global with taglines or slogans? Turn to transcreation

Consider the following well-known taglines: Just do it. I’m lovin’ it. Because you’re worth it. Now what do you think each of those marketing concepts would translate into for Chinese, Spanish or Russian? Not precisely the same, we can assure you of … Continue reading

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Marketing localization: Are you in danger of global disgrace?

You may remember the recent global news story—and the accompanying barrage of impassioned editorials—discussing IKEA’s unfortunate mistake concerning their localized catalogue for Saudi Arabia. The clamor stemmed from IKEA’s decision to airbrush women and girls from the Saudi Arabian catalogue, seemingly done … Continue reading

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Transcreation: More than just marketing translations

If you’re a marketing professional, you understand the importance of translating your company’s global message. As you globalize, words may take on new meaning, images may have different implications and colors may suggest other emotions. During translation, you’re faced with … Continue reading

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