Have you assessed your content strategy lately? Or perhaps you’re in the middle of developing one?
Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users—partners, suppliers, installers and customers—it’s not always user-friendly! In fact, creating immersive and personalized experiences to all potential end-users is one of today’s biggest challenges faced by marketers.
We have a few tips for you to consider when it comes to your company’s content strategy—namely that although PDFs have many advantages regarding layout and formatting, they are optimized for print rather on-screen reading, and thus pose some problems for user-experience.
Read more about this content strategy best practice, and why integrating the creation and management of the pre-sales and post-sales content into a single repository will promote positive customer experiences that drive sales and boost customer satisfaction.
Download our white paper on the topic: Improving customer experience with product documentation
Now that Sajan is an AMPLEXOR Company, we get to collaborate with even more experts to bring you the latest and greatest in all things content: translation and language solutions, digital experience, intelligent content, enterprise management and more! We’ll begin to introduce you to our new platform and posts and keep you apprised of all the new and exciting things happening as our integration progresses. We appreciate your readership—no matter how long you’ve been with us—and hope you stick around!
Be sure to subscribe to the AMPLEXOR blog for more stellar content and helpful tips.